G & G Apparel was a project inspired by a gap in the women’s clothing market. My partner Dana Goetsch and I found that women had formal outerwear options and casual athleisure wear choices but there was little to be found for the in-between lifestyle that many women have. Our goal was to create products women felt comfortable and confident while in holding a board meeting as well as strolling through the grocery store.
The Bottle Cap clock is a product derived by experimenting with wool felt and creating structure while keeping the felt in it purest form. The natural material and color brings an essence of the outdoors in.
Turn is a soft mood light that emanates a comforting glow to any room. The user must physically turn the light on and off which creates a personal relationship between the user and light. Turn is an aesthetically clean piece to hang on your wall paired with a practical and soothing function.
The Carry On Radio is a minimal spin on a retro classic. Carry On allows users to carry their tunes from room to room with them without the bulk of a old school boom box. Its neutral yet classic design makes the radio an appealing addition to any room or counter space.
Wishbone is a pen that allocates users to fiddle and fidget with the pen cap when unable to sit still.
